CASTAGNOLE MONFERRATO & RUCHÉ: Can the fate of a village and its surrounding area be inextricably linked to a wine? The answer is yes, and the Monferrato example is Castagnole Monferrato, where the native wine, Ruchè, has become a driving force for the local economy and tourism. Surrounded by scenic vineyards, the town seems to emanate the floral scents that characterize this wine, inviting you to enjoy the vineyard-covered landscapes and the fine architecture visible in the historic center known as "Miraja."