Casale Monferrato, a city that represents the "gateway" to the UNESCO hills and the connection between the plains and the hills, as well as the center of the Northwest triangle formed by Milan, Turin, and Genoa, is the location chosen by Mazzetti d’Altavilla for the creation of its fourth Grappa Store . The distillery, founded in 1846, responds to an uncertain and complex moment facing the entire planet with a new, heartfelt investment in its territory of origin and, at the same time, in its flagship distillate, which now benefits from an additional showcase for its own promotion. Grappa Store have been the concept conceived by the Mazzetti family to communicate the art of distillation to an increasingly diverse audience demonstrating a "thirst for awareness" towards the world of For several years now, locally sourced spirits . In addition to the Grappa Store Altavilla , located at the historic production site atop the Altavilla Monferrato hill, the Grappa Store Marcallo , just outside Milan, has been operating for many years, and, since autumn 2016, the Grappa Store Milano , located in the heart of the cosmopolitan city of fashion and lifestyle trends. And today, with the opening in Casale Monferrato, the fourth flagship has been placed on the map of Grappa Store, places that go beyond the concept of simple shops to become environments dedicated to in-depth exploration and discussion of the world of spirits and their consumption, which today intersects with various "new frontiers" such as those of mixology and culinary pairing. Located on the central Via Saffi, on the corner of Piazza Castello, the Grappa Store Casale is naturally nestled in the most historic and touristic setting of its host city, near Piazza Castello, where the majestic fortification stands, surrounded by a large parking lot that coincides with the market area, and the imposing Civic Tower that towers over the noble palaces of the city considered the capital of Monferrato. The new Grappa Store presents itself to a Monferrato audience as well as foreigners, intersecting with the increasingly important flows of people coming to Monferrato. The premises embody a refined mix of tradition , also represented by the copper colors that immediately recall the distillation columns and the oak wood, emblem of the aging of grappa, and modernity , thanks to a sober and linear style. Inside, the "Salotto" Mazzetti d’Altavilla has been set up , a charming corner where you can find the perfect relaxing atmosphere to best appreciate the spirits tastings. A nod to the atmosphere of Materia Prima , the restaurant inside the Mazzetti d’Altavilla where the culture of headquarters pairing food and spirits is cultivated . “ It is with emotion ,” comment Chiara, Silvia and Elisa Belvedere Mazzetti , aka the seventh generation of Mazzetti d’Altavilla , “ that we celebrate this milestone in Casale Monferrato, a city that we feel is 'ours' given the childhood ties that bind us. Our goal is to continue expanding the network of our Grappa Store , providing our flagship distillate with ever more promotional showcases and meeting points for enthusiasts and the curious.”
The Grappa Store , open from Saturday, October 3, is located at Via Aurelio Saffi 64 and has the following opening hours to the public: Monday from 3:30 pm to 7:30 pm, Tuesday to Saturday from 9 am to 1 pm and from 3:30 pm to 7:30 pm. Casale
Info: mazzetti.it and events@mazzetti.it.
