With the approaching Christmas season approaching, a new concept for lovers of all things beautiful and delicious is arriving in the capital of trends: the Grappa & Cioccolato Store. Launching this innovation, offering a sign of collaboration between long-standing Italian companies at a time of extremely challenging historical contingency, are two centuries-old icons that have been carrying on the traditions of spirits and chocolate since before the unification of Italy. The Grappa & Cioccolato Store in Milan brings together, under the banner of a classic and timeless gastronomic pairing, Mazzetti d’Altavilla, a spirits producer since 1846 (and seven generations), and Baratti & Milano, chocolatiers and confectioners since 1858.
The two brands share a common thread: their respective companies' ancient foundations, as well as their homeland: Piedmont. The partnership between the two companies transcends a casual collaboration, providing the Grappa and Chocolate pairing with a unique showcase right in the heart of Milan, at Via Marghera 14, where Mazzetti d’Altavillaopened its third Grappa Storeto promote the spirit's culture in the cosmopolitan city. Today, with this experiment now well-tested, the focus is on new frontiers, embracing the growing intersection of food and beverage, starting with a classic pairing, an evergreen, always eager to explore its diverse facets.
Grappa, Italy's flagship spirit, today speaking a youthful and trendy language and enjoying growing awareness among discerning consumers, and the indispensable world of chocolate, a multifaceted pleasure that enthralls families and captivates everyone. Autumn and the approaching Christmas and gift-giving season could not have been a better time to debut the "Grappa & Cioccolato Store" in Milan. Here, alongside young and aged grappas, bitters, gins, liqueurs, and other spirits made in Piedmont, you can find (and pair) extra dark tasting bars, cremini (a true Baratti specialty in 12 variations, from the classic Piedmontese hazelnut to the latest tiramisu-flavored version), gianduiotti and nocciolati, spreadable creams, and the legendary Baratti "Classica" candy, in a vast assortment also perfect for creating truly captivating and popular Christmas gifts. To seal the collaboration between Mazzetti and Baratti, an example of an Italian spirit capable of expressing commercial synergies and storytelling, there is also the new praline “Oro di Mazzetti” which encloses in a shell of the finest extra-dark chocolate a soft filling of the homonymous liqueur based on Grappa di Moscato with flakes of edible gold (23 carats). "In recent years ," comment Chiara, Silvia and Elisa Belvedere Mazzetti, aka the seventh young generation of Mazzetti d’Altavilla , " we have worked to ensure that opportunities for learning about and consuming spirits become increasingly sensorial and experiential, promoting mixology—together with expert and creative bartenders—or encouraging the pairing of culinary specialties with local specialties, thanks to active collaborations with Italian businesses. It is indeed an honor to be able to partner with a prestigious brand like Baratti & Milano, and with this achievement, we look forward to 'exporting' this innovative concept to other locations in the future." “Even in such a complicated moment as the one we are experiencing,” says Guido Repetto, CEO of Baratti & Milano, “ we really liked the idea of offering two great excellences of the Piedmont region, two prestigious and long-established brands with the same passion for quality. This has given birth to a fascinating and innovative concept in Milan that offers chocolate and spirits lovers the opportunity to experiment with new combinations and new taste experiences.”
The “Grappa & Cioccolato Store,” a new paradise for gourmets, awaits visitors at Via Marghera 14 every day; Mondays from 3:00 PM to 7:30 PM, and Tuesdays to Sundays from 10:30 AM to 2:00 PM and from 3:00 PM to 7:30 PM. All information about the store is available at mazzetti.it or by calling +39 02 36742568 or grappastoremilano@mazzetti.it .
You can preview the delicacies of Baratti & Milano's vast assortment by visiting the website www.barattiemilano.it
