GLAMOUR FASHION ITALY
Milan is the Italian capital of trends, not only for Fashion and Design but also for Italian Beverage.
The first Mazzetti d'Altavilla Grappa Grappa Store has opened in the cosmopolitan city , destined to soon become a reference point for the Italian distillate. A hub for experts and non-experts alike, where the elegant yet fresh face of a distinctive product firmly projected into the future will welcome an international audience, now ready to experience the aromatic and charming face of Grappa.
The concept store was born from the idea of three distilling sisters in their early twenties, who strongly believe in the glamorous of Grappa. "Together ," comment Chiara, Silvia and Elisa Belvedere Mazzetti, the youthful, feminine face of Mazzetti d’Altavilla Distillatori dal 1846, " we represent the seventh generation, all female, of one of the oldest distilleries in Italy, and on the occasion of the company's 170th anniversary this year, we believe the time has come to offer Grappa to a public sensitive to the refinement and versatility of this spirit waiting to be discovered. Hence the Grappa Store, a place where you can find a vast selection of grappas, but above all a refined, designer location where you can enjoy a true, almost meditative experience, entering a world of aromas and scents that will make you forget the frenzy of everyday life for a moment."
The new Grappa Store is located in Via Marghera 14 where it will be possible to experience an intense journey of singular scents and unparalleled aromas that arrive directly from the gentle Piedmont hills, where the ancient pot stills of the historic Altavilla Monferrato headquarters are located. Every autumn, they receive the freshest Piedmontese pomace, expertly processed by the Master Distiller, right in the heart of the most demanding Milan.
“It takes 170 years to become young” is the new motto of the Mazzetti family , which now has a new home in Milan, joining the other two stores in Altavilla Monferrato (inside the historic distillery) and Marcallo con Casone, bringing the number of places where you can immerse yourself in the trendy charm of an ancient distillate to three.
