The award ceremony in Milan last Wednesday for the latest creation by Mazzetti d’Altavilla which conquered the top step of the podium
The Winner is… Vermouth di Torino Mazzetti! The winning product in the “Spirits” category at the recent “Barawards,” the Innovation Award promoted by Bargiornale. The award ceremony took place last Wednesday at the Palazzo della Cultura in Milan where, as part of the Innovation Day, the top prize for alcoholic beverages was awarded to Vermouth di Torino Superiore Vermouth Mazzetti d’Altavilla. Less than a year after its market launch, the label adds a new medal to its already impressive list of winners, confirming the keen interest of specialist operators. But what is its true innovation? "The use of a strongly indigenous grape variety like Malvasia di Casorzo, which gives the product a natural aroma, is certainly the most distinctive aspect of our Vermouth. We therefore wanted to continue our journey of promoting the raw materials that best identify our region, " comments General Manager Silvia Belvedere Mazzetti , " seeking national and international recognition, including in the most innovative consumer contexts, such as contemporary mixology. We like to consider the Gold Award at the Barawards a welcome gift to our company's 180th anniversary, a birthday that brings with it tradition while also requiring us to continue looking forward with an innovative spirit."
In the product, starting from a strong aromaticity of the materia prima , spicy and herbaceous hints are perceived , well harmonized in the tasting that highlights bright color, intense aromas, pleasantly soft taste . A low alcohol content (18°) after-dinner drink that speaks of the most authentic winemaking identity of Piedmont, bringing it into the shaker for the preparation of great classics like the Negroni or a fresh and low-alcohol aperitif like the Vermouth & Tonic .
can Vermouth di Torino Mazzetti also be tasted on site during the Guided Tours and special visits to the Barrique Cellar promoted during the summer season or at the Grappa Store
